I know it’s hard to believe, but your dear Yenta is doing some pro bono work to increase her understanding of “viral media,” and to prove to herself that you can teach an old dog new tricks. She has found it to be extremely educational and very rewarding. Your Yenta wants to remind you that when we help someone in need, we also help ourselves. It’s a dog eat dog world out there, and if we can’t do a Mitzvah now and again, what good are we? So the next time an opportunity comes along be sure to weigh all the options. Even though it might not pay very well (or at all) there might be a lot to gain from it. Oy – money isn’t everything!